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As soon as Zillow launched, the real estate site immediately generated a massive amount of Web traffic. Zillow's founders knew from the company's inception that the site's ability to quickly process and manage massive amounts of data would be key to its success. The company identified a need for a low latency and reliable Web database that would enable them to continue to increase the capacity of their infrastructure indefinitely without sacrificing performance. Zillow uses MySQL Cluster - a special high availability version of MySQL - as the high transaction, low latency, Web-centric database to conduct critical data processing for Zillow.com, in real time.