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Whether a SaaS provider chooses to host their applications in-house or remotely at either a collocation or a managed hosting facility, a subscription to MySQL Enterprise Edition helps ensure that the databases comprising the core elements of their technology platform meet or exceed the expected Service Level Agreements (SLAs) concerning performance, scalability and uptime. In this paper we explore the SaaS marketplace, its associated business and technical challenges, and offer some solutions in the process. Finally, we will present several case studies concerning how existing SaaS providers and transitioning ISVs, leverage MySQL Enterprise Edition to deliver a new class of scalable, high performance online business applications.