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MySQL is the world's number one open source database, it is the number one database for Web, and it is an excellent embedded database. Over 3,000 ISVs and OEMs, including 9 of the top 10, and 18 of the top 20 software vendors in the world rely on MySQL as their products' database. In this white paper, we review the top ten technical and business reasons why MySQL is able to meet the needs of so many leading vendors as well as thousands of startups, to power their applications that range from Telecommunications and Security, to SMB Accounting and Education. The paper examines many of the new key features in MySQL, and includes numerous ISV and OEM customer examples.